Nori — Colourful Lifestyle

A colourful lifestyle campaign that spotlighted the fresh, health-forward side of sushi through energetic storytelling and visual direction.

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Duration

Jan, 2026

Client

Nori

Services

Art direction ·

Challenge

How could Nori highlight sushi as a fresh, health forward lifestyle choice while keeping the campaign vibrant, approachable, and unmistakably on brand?

Solution

I led the campaign creatively from concept through launch, shaping a colourful lifestyle narrative around the healthy side of sushi.

  • Led the campaign’s complete art direction, creative supervision, and promotional direction;

  • Directed video and photography to create a cohesive, energetic campaign world.

Impact

Campaign scope included:

  • Complete art direction and creative supervision

  • Marketing direction and campaign promotion

  • Video and photography direction with end to end visual oversight