Directing 360° marketing and creative strategies across client portfolios to drive brand growth and market performance. Overseeing cross-functional creative, design, and content teams to deliver high-converting campaigns and brand stories. Managing marketing budgets, performance KPIs, and multi-channel campaign executions to maximize ROI.

Managed multi-brand portfolios across F&B, retail, and corporate sectors, developing tailored growth strategies. Led integrated launch and seasonal campaigns from concept to execution while maintaining cohesive visual identity and messaging. Monitored performance metrics and stakeholder engagement to keep work aligned with business objectives.

Managed marketing and campaign rollouts across multiple F&B brands, delivering successful product launches. Conducted market research and competitor analysis to optimize positioning and customer engagement. Led collaboration between creative, design, and product teams for unified digital and on-ground campaigns.

Managed strategic marketing projects to elevate the federation’s public image and support sports media initiatives. Coordinated cross-entity campaigns and events aligned with national objectives and media standards.

Oversaw brand messaging and communication frameworks across social channels to enhance customer loyalty. Acted as a bridge between technical and creative teams to roll out targeted in-app promotions and marketing campaigns.

Executed content strategies, editorial calendars, and SEO-driven messaging to boost digital brand presence. Developed scripts, newsletters, and digital campaign content for varied audience touchpoints.

Supported national communication strategies, press releases, and media monitoring across government entities.