SIMSIM — Ramadan Gatherings

A Ramadan campaign that positioned SIMSIM’s honeycomb collection as a market stand-out, turning the warmth of family gatherings into a memorable product story.

Client

SIMSIM

Services

Art direction · Photo & video

Challenge

How could SIMSIM make its Ramadan products feel distinctive in a competitive market, while transforming the featured Khaliya Ummi product into an emotionally resonant symbol of togetherness?

Solution

I built the creative process from the ground up, shaping a complete Ramadan story around Khaliya Ummi, the emotional pull of a mother figure, and the familiar joy of gathering around the table.

  • Developed the campaign’s creative concept and full story arc, with Khaliya Ummi as the central product and emotional anchor;

  • Led the complete art direction, translating Ramadan warmth, family rituals, and shared moments into a distinctive visual world;

  • Directed the photo and video approach to spotlight the product range as part of the gatherings that make Ramadan memorable.

Impact

Project scope included:

  • Creative concept development and strategic storytelling

  • Complete art direction and visual campaign development

  • Photo and video direction for the Ramadan product story